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Viagra
And His Brethren: Fairy Tales Can Come True
The
last pill jar was a deep red, also appeared to be antique, with
silver scrollwork and a silver stopper. Eighteen blue, diamond-shaped
pulls, with a brand name on one side and the inscription "VGR50".
"Anybody
know what this is?" I held one out in my hand.
"Hang
onto it, Houseman," said Hester, with a grin.
"You
may need it a bit sooner than you think."
I
bit, I admit it. From her comment, I sort of assumed it might
have something to do with Alzheimer's, or something like that.
"Memory
stimulant?"
"Probably,
in your case, that would be all it is,", she said, laughing.
"It's
Viagra, Houseman."
"Oh."
I
put it back.
"Hey,
I'm sorta proud I didn't know what it was."
"That's
the memory part," she said.
—
Code Sixty-One
Donald Harstad (Doubleday 2002)
The
VGR50 mentioned in this policier set in rural Iowa belonged to a
sociopath who bamboozled the coterie of young people around him
into thinking he was a vampire. Fictional villain Daniel Peel was
charismatic and stylish and athletic, and part of how he induced
his followers into thinking he really was a supernatural being was
his ability to engage in multipartner orgiastic sex for hours on
end. To engage his followers in this magnificent Darkside con, he
relied on methamphetamine home-brewed from batteries --- and Viagra.
But
Viagra -really- is something like the supernatural come to life.
In every culture and every era, there has been the search and the
hope for an anti-impotence potion. And now, thanks to serendipity
attaching itself to pharmaceutical company Pfizer (chance really
does favor the trained mind), the stuff of fairy tales has been
made real. The very fact of the existence of Viagra, a drug that
really does provide a temporary fix for erectile dysfunction (ED),
might be compared to finding out that dragons do indeed exist. Or
that you could buy temporary invisibility for $10 a pill. Science
fiction eminince gris Arthur C. Clarke derived Clarke's Third Law
in his book "Profiles of the future: an inquiry into the limits
of the possible" (Victor Gollancz/1962): "any sufficiently
advanced technology is indistinguishable from magic." And Viagra
has turned out to be the technological magic the world had been
waiting for (see "The ED Big Three Index").
"I
actually think they're underselling Viagra, because it's more than
an impotence drug: it's a recreational drug. It eliminates the boundaries
between expectation and reality, and permits a level of pleasure
that is otherwise just something you hope for. I think it's as important,
in its own way, as the birth control pill." 72-year-old Hugh
Hefner, as quoted in the 01 April 1999 issue of "Rolling Stone".
No surprise, then, that Viagra was found in the stashes of Saddam
Hussein's deceased sons, Uday and Qusay.
Viagra
is the thought- and marketshare-leader among ED drugs (see "The
ED Big Three"), with its main competitors Levitra and Cialis
(see "Cialis") fresh on the scene. Uprima, a fourth ED
oral medication well-known in Europe and which uses an entirely
other biochemical mechanism from the ED Big Three, will probably
never be legalized in the U.S. (see "Uprima can't get no respect".)
It's worth getting some sense of how Viagra came to be a category-defining
drug--as well as a paradigm-smashing cultural phenomenon.
History
in the making
Starting
in the 1970s, Pfizer had become particularly successful in creating
drugs that medicated cardiovascular disease (CVD). Because of the
company's good hit-rate with its bestselling CVD drugs, starting
in 1985, researchers at Pfizer's Sandwich, Kent (UK) location began
looking into new ways to attack CVD, and thus began looking into
chemicals that would relax blood vessels in the heart, relieving
the pain of angina through increased blood flow. The researchers
there made about 1,500 chemicals over the course of four years,
among them one with the unremarkable label of UK-92-480, the drug
would eventually enable 70+ year-old Hugh Hefner to be bed-hopping
with a set of identical twins AND a busty blonde. The category of
drugs they were investigating affected nitric oxide (NO) metabolism
in the body: NO is a gas that causes blood vessels to relax, and
so important is its cardiovascular function that the researchers
who discovered this importance won the 1998 Nobel Prize for medicine.
In
any event by 1992, Pfizer researchers were finding out that drug
code-named UK-92-480 wasn't as helpful for angina as they had hoped;
however, by the seventh round of its clinical trials, it became
apparent that while healing action on blood pressure and heart muscles
wasn't that great, volunteers began to consistently report the same
provocative side-effect, which made these very same volunteers not
want to give up their use of the experimental drug.
In
a case of wonderful scientific synchronicity, academic medical researchers
who had nothing to do with Pfizer orcindeed any pharmaceutical company
had published studies on the blood-chemistry of erections (see "Science
is mankind's brother"). In the late 1980s, UCLA researchers
Jacob Rajifer and Louis Ignarro had demonstrated the importance
of NO in the erections of rabbits; by 1992, Johns Hopkins University
(Baltimore, MD) researchers Arthur Burnett, Charles Lowenstein,
David Bredt, Thomas Chang, and Solomon Snyder showed its importance
in the erections of dogs and rats.
The
Pfizer team headed by Dr. Ian Osterloh, researching what was to
become known to all the world as Viagra, suspected there might very
well be a link between the happy unexpected side-effect of their
rather indifferent experimental angina drug and the newly discovered
molecular biology of erections.
In
1993, a dozen British men were the first official human trial subjects
for Viagra as ED medication, taking it three times a day for a week,
modulating down to once per day. 10 of these plucky volunteers in
the phase one trials were -very- satisfied with the results. This
dirty dozen comprised the phase one trials for Viagra, and determined
its basic pharmacologic and pharmokinetic agency, most common side-effects,
and some sense of its dosage.
Phase
two trials of the drug, where Viagra's fundamental efficacy was
explored, involved men throughout the UK (Royal Victoria Hospital,
Belfast, Northern Ireland, was the largest site of these initial
drug trials), and in France and Sweden. In these trials, the medicine
demonstrated its helpfulness for impotence that is psychogenic in
origin.
Researchers
in Bristol, England showed erotic videos to volunteers to measure
the penile reactions of the then-experimental drug. Viagra by itself
does not provoke an erection; external sexual stimulation is also
required. If the researchers had not thought through their experimental
design thoroughly enough to -include- showing videos to their volunteers,
Viagra's power as a remedy for ED would not have been demonstrated.
Phase
three, the final testing of the drug, was moved to the United States,
where it was demonstrated that Viagra could solve impotence problems
that were entirely physiological, such as those caused by diabetes
or atherosclerois.
Overall,
more than 3,000 men were involved in the clinical trials and commercial
development of Viagra; and more than 1,500 Pfizer staffers were
involved and more than $400 million was spent. And, at one test
site a burglar stole a shipment of the pills, proof for certain
of the little blue pills' value.
In
1996, Viagra was given official medical-establishment written imprimateur
through articles published in "British Medical Journal"
and "Journal of Impotence Research". San Francisco urologist,
Dr. Tom Lue, who had directed the phase three studies, delivered
the official good news about Viagra at the 1997 meeting of the American
Urological Society in New Orleans.
Practical
magic had arrived for men. But what about for women? Alas, for women,
Viagra is not a magic bullet, or the equivalent of the cloak of
invisibility, or the equivalent of -attractive- pantryhose that
will never rip.
It's
different for girls
While
some women have happily experimented with Viagra, and encountered
a pleasant augmenting of their sexual repetoire through its recreational
use, Viagra doesn't really address the complexity of female sexuality.
For example, researchers seeking to understand female sexual arousal
have measured pelvic blood flow and clitoral engorgement in women
under experimental conditions designed to tease out better understandings
of female sexual response. Consistently it's been shown that if
female test subjects haven't been given meaningful cognitive or
psychological triggers (for example, they've only been shown male-centric
erotic videos that don't depict narratives that the women can identify
with), the test subjects do not experience themselves as being sexually
aroused, regardless what the measurements of their physiology might
show. Vasocongestion be damned! As Viagra only acts on local blood
flow, and not on the brain, it is of little help to most women,
for whom enjoyable sex is a complex mesh of physical and psychological
factors.
However,
according to Dr. Barbara K. Hogan, sex therapist and assistant professor
of psychiatry at Mt. Sinai/New York University Medical Center, Viagra
can be of general value to women if the drug is not administered
as it is with men--that is, a dose before expected performance--but
administered on a daily basis for three to four weeks, which greatly
improves pelvic blood circulation overall, which can then lead to
enhanced sexual capacity.
The
well-known urologist/sexologist Dr. Jennifer Berman had somewhat
analogous results when she put women who have had hysterectomies
or who are post-menopausal on Viagra: the increase in blood flow
improved overall sexual performance and satisfaction for many, although
not all, of these women. These are women for whom vascularization
of their pelvic regions may have become diminished.
Viagra
has also proved helpful for some women who have other circulation-related
problems, or who have had spinal cord injuries.
Where
Viagra may be of particular help to women is in their efforts to
conceive. Because Viagra excels at improving localized blood flow,
some infertility specialists have experimented with using Viagra
vaginal suppositories with women who have poor endometrial linings.
The endometrial lining of the uterus is vascularly rich; causing
the smooth muscles (there goes those smooth muscles again!) of the
uterus to relax improves both the vascular flow and the supply of
estrogen to the endometrium. With a better, thicker, endometrium,
women who have experienced either miscarriages or an inability to
conceive because their fertilized eggs dont have a rich enough substrate
to become implanted in, have been able to successfully conceive
a child.
In
any event, in 2004 Pfizer finally threw in the towel after eight
years of attempts to discover a Viagra for girls. While some women
do experience improved sex-lives after having been prescribed testosterone,
estrogen, or thyroid, the known female arousal technologies of intimacy,
excitement, emotional safety, connection, feeling valued and desireable--these
are hard to emulate chemically and put into a jar.
Other
uses for Viagra Viagra has begun to be the subject of medical experimentation
in non-sexual contexts:
Because
of its strengths as smooth-muscle relaxant, Viagra has been shown
to helpful in some gastrointestinal conditions. The drug seems to
offer some relief of achalasia, a digestive disorder where the valve
between the esophagus and the stomach doesn't open regularly; and
gastroparesis, a disorder very common among diabetics where the
passage of food from the stomach to the intestine is slowed down
or blocked.
Returning
to its origins as a potential drug for heart conditions, Viagra
has helped heart transplant patients who have high blood pressure
by lowering that very same high blood pressure. Recall the drug
didn't originally seem that helpful for -non- transplant-patients
with high blood pressure.
This
lowering of blood pressure is linked to another heart-related Viagra
good effect. Because Viagra was linked early on to sudden heart
attacks and scary drops in blood pressure during sex for men who
were taking nitroglycerin for CVD, the drug has been proscribed
for men with known heart conditions. However, under certain conditions,
sudden drops in blood pressure, and hence, sudden reductions in
oxygen flow to the heart, something doctors call preconditioning,
can be therapeutic. Preconditioning can protect heart muscle against
future injury, reducing the likelihood of death during a heart attack
improving the likelihood of a successful outcome of a heart transplant.
Experiments have shown that Viagra does precondition hearts--but
don't try this at home!
Viagra
has also shown particular promise as a treatment for pulmonary hypertension
(PHT), the ailment where blood pressure goes berzerk in the arteries
feeding the lungs, so that oxygen doesn't get distributed well throughout
the body. This is a rare childhood disease, but a common problem
among mountain climbers. That is, oxygen-scarce high-altitude air
recreates at short notice the nasty breathing problems PHT sufferers
have coped with for years. Viagra was taken on a recent Everest
expedition to put the PHT-reduction hypothesis to the test; and
back in England, Pfizer's Ian Osterloh, the original Viagra head
researcher, is conducting phase two trials of his pet drug in the
treatment of PHT. Nothing like returning to your roots... |
Science
Is Mankind's Brother
The three main ED
drugs all work by inhibiting an enzyme called phosphodiesterase-5 (PDE-5).
During sexual stimulation, neurons and endothelial cells lining the arteries
of the penis release nitric oxide (NO) into the corpus cavernosum, the
spongy erectile part of the organ. NO activates an enzyme called guanylate
cyclase, which causes an increase in cyclic guanosine cyclic phosphoric
acid (cGMP), a molecule which throughout the body transfers chemical messages
from cell surfaces to proteins within cells. cGMP relaxes smooth muscles
(smooth muscles line many hollow organs in the body, such as the heart)
in the penis; in a flaccid penis, these same muscles are -contracted-.
Once blood flows into the corpus structures where it is trapped, two ounces
are about all that is needed to create an erection. PDE-5 is also produced
at the same time (erections are not supposed to be permanent things!).
PDE-5 breaks down cGMP, and hinders the effect of NO. If for either psychological
or physiological reasons a man isn't producing enough cGMP, erection problems
may result. The Big Three ED drugs work by blocking the cGMP breakdown-effects
of PDE-5.
PDE-5 inhibitors
had been used by doctors since the mid-1980s to temporarily ease ED, although
administered through local injection. The wonder of Viagra and his brothers
is that they are taken orally.
Before Viagra and
other pills came to dominate the fixing of ED, smooth-muscle relaxants
-other than PDE-5 inhibitors- had also somewhat been doing the trick,
but were administered in much less aesthetically pleasing ways. The Caverject
(marketed by Upjohn, now part of Pfizer) is a one-time-only injection
into the penis of alprostadil, which is a synthetic form of prostaglandin
E-1; and MUSE (medicated urethral system for erection), marketed by Vivus
Inc. (Mountain View, CA.), inserts a lozenge of the same compound into
the penis via the urethra. These ED treatment modalities are still around,
although have been much supplanted by Viagra.
A collaboration involving
a laboratory at a Korean university (department of chemistry, Korea Advanced
Institute of Science and Technology, Daejon)), a Korean company (division
of drug discovery, CrystalGeonomics Inc., Daejon), and a Japanese university
(Protein Design Laboratory, Yokohama City University) led to the unveiling
of the 3-D crystalline structures of the Big Three --- sildenafil citrate
(Viagra), vardenafil (Levitra), and tadalafil (Cialis) --- each as complexed
to erection's foe, PDE-5.
Published as the
4 September 2003 cover story in the prestigious British scientific journal
"Nature", the mapping of the combined Big Three/PDE-5 crystalline
structures was scientifically significant because it depicted how the
drugs actually work pharmacologically.
Crystalline structures
of enzymes and proteins, as determined through x-ray diffraction, are
not that easily performed, if for no other reason than crystalizing the
proteins is not that simple. Perhaps only several thousand proteins have
had their crystalline structures identified out of all the millions and
quintillions of molecules that exist in the known universe. So it wasn't
just salaciousness, but major scientific accomplishment, that led to the
Big Three being on the cover of "Nature".
Before the crystalline
structures were uncovered, it had been possible to hypothesize how Viagra
and his brethren worked: the structures -show- how the compounds fit,
lock-and-key style, into the enzyme that breaks, not makes, a viable erection.
There was, of course,
major incentive to map out these structures, because once they became
known, potential intellectual-property fights aside, it would become much
much easier for other corporations to create new (and possiblly better)
ED drugs. Knowledge is power! Companies in India and Poland are already
set to start manufacturing Viagra under a different brand name, bound
to keep international law firms busy for years to come, and Vivus has
already started phase two trials of a PDE-5 inhibitor, TA-1790, licensed
from Tanabe Seiyaku Co. Ltd. (Osaka, Japan), which seems to be about as
effective as Viagra. Maybe it will be cheaper?
To a chemist, it's
now easy to see how Levitra and Cialis differ from Viagra and each other.
Levitra, to a chemist,
has the look and feel of a classic "me, too" drug. In the pharmaceutical
world, the easiest way around a patent is to simply add a methyl molecule
(a small, common molecule) to an existing good drug in such a way as to
not affect bioactivity. It's rather like coming up with a confection called
a brownee, a fudgy chocolatey baked good, and saying 'oh this is quite
yummy, it will sate your 4 pm cravings for sugar and chocolate, but no,
while it is similar to a brownie, it is not a brownie, it is a brownee.'
This looks somewhat the case with Levitra. However Levitra differs from
Viagra not only through the addition of a methyl molecule, but also in
the re-arrangement of some of its nitrogen atoms. This is a meaningful
enough molecular difference as to be likely to cause somewhat different
biological activity. Levitra, for example, is said to not cause the unwanted
Viagra side-effect of making some fellows see blue, and is said by its
manufacturer to last as long as 12 hours, three times longer than Viagra.
Cialis, however,
has entirely different structure than Viagra and Levitra, but still fits
neatly into the same enzymatic pocket. It is perhaps for this reason that
it has different (and some would say, much improved) performance characteristics:
it can enable solid erections that can last as long as 48 hours and it
doesn't waiver depending on how much and when food was eaten in conjunction
with it.
Cialis, to a chemist,
looks like a drug likely to have come from a biotech firm, as it did do.
Because it is so very different from Viagra and Levitra, it was probably
discovered in one of of these two ways: - through a gifted chemist's smart
intuition that this molecule might have a sanguine effect on PDE-5; or
- through the practice of running 40 million hundred zillion potential
molecules through computer chemical-simulation programs, with the hope
that one will have the same performance characteristics and biological
fit as a hit medicine. The theory is that computational chemistry can
discover a medicine that works the same as a hit medicine, even if the
novel medicine's structure is entirely different from that of the hit
medicine.
While the commericial
development and testing of Cialis lagged a few years behind Viagra, doctors
had known since the mid-1980s that relaxing penile smooth muscles was
a way to create erections. Given that ICOS researchers went to work about
the time the very first trials of Viagra - as an ED remedy - were being
undertaken, it's probably the case that the Washington state researchers
saw that PDE-5 inhibitors -in general- were a swell way to go about creating
an ED drug of their own, and not that they were trying to overtly knock
off Viagra.
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The
ED Big Three
- Viagra
(sildenafil citrate) brought to you by Pfizer Inc. (New York, NY).
FDA approved 1998.
- Levitra
(vardenafil) manufactured by Bayer AG (Leverkusen, Germany), the
same folks that brought you aspirin and in World War II, the industrial
combine I.G.Farben. Levitra is co-marketed with British Big Pharm multinational
GlaxoSmithKline (Middlesex, UK). FDA approved autumn 2003.
- Cialis
(tadalafil) arrived throught a joint venture (Lilly ICOS) between
old-time U.S. drugmaker Eli Lilly and Company (Indianopolis, IN) and
ICOS Corp (Bothell, WA). FDA approved autumn 2003.
The
ED Big Three Index
- minimum
amount of time it can take for Viagra to work, on an empty stomach:
20 minutes
- minimum
amount of time it can take for Levitra to work on an empty stomach:
16
- minutes
optimal amount of time for Viagra to work, on an empty stomach: 60
- minutes
maximum time Viagra can work: 4 hours
- number
of prescriptions written for Viagra since its introduction: 130 million
number of men worldwide who have tried Viagra: 20
- million
number of Viagra pills dispensed worldwide every second: 9
- number
of doses per month U.S. veterans receving VA pharmacy benefits are allowed:
4
- refill
rate, in percentages, of Viagra prescriptions in the U.S.: 50 refill
rate, in percentages, of Viagra prescriptions in the U.K.: 75
- decline,
in percent, of new monthly prescriptions written for Viagra in the UK
during the World Cup soccer playoffs in 2002: 50
- increase,
in percent, of new prescriptions written for ED drugs in the two weeks
after the U.S. 2004 Superbowl, with its televised advertisements for
all three of the ED Big Three: 16
- ranking
of Viagra of drugs bought in the U.S. from online pharmacies: 2
- percentage
of Viagra prescriptions filled for men under the age of 40: 8
(Ashton Kutcher gives a thumb's up)
- amount
in pounds of Viagra manufactured weekly in Ringaskiddy, Cork County,
Ireland, and shipped in 55-pound drums to Pfizer plants in France, Puerto
Rico, and the U.S.: 3,080
- number
of erections per 55-pound drum: 5,000
- percentage
of men in double-blind tests who found Viagra effective for ED: 75 percentage
of men in double-blind tests who found a blue sugar pill effective for
ED: 25
- percentage
of men, according to Viagra manufacturer Pfizer, who prefer Cialis to
Viagra: 21
- percentage
of men, according to Cialis manufacturer Lilly ICOS, who prefer Cialis
to Viagra: 73
- percentage
of men taking Cialis who wait 12 hours after taking the medication before
having sex: 50
- Viagra
profits for Pfizer by 2002: $6 billion
- Worldwide
sales of Viagra in 2002: $1.74 billion
- U.S.
sales of Viagra in 2002: $1 billion
- amount
earned in one year by the Church of England through its timely investment
in Pfizer, through the Viagra-caused doubling of the company's stock
price: $3.3 million
- fine
levied, in U.S. dollars, on a Brazilian legislator who attempted to
buy votes with Viagra for a seat in his country's lower house of congress:
$7,240
- additional
time, in days, that researchers in Israel and Australia found that adding
1/50th of a dose of Viagra to water will keep cut flowers and harvested
vegetables fresh: 7
- percentage
of men who observe a blue haze after taking Viagra, because the enzymes
in their retinas respond peculiarly to the drug: 3
- number
of hours the FAA requires pilots to wait between taking Viagra and flying,
because of the possibility of their seeing blue: 6
- U.S.
patent number for a Viagra-based chewing gum filed by the William Wrigley
Junior Co. (Chicago, Ill): 6,531,114
- number
of partners Viagra-users enlisting the services of a San Francisco STD
clinic had entertained in the previous two months: 5.4
- number
of partners non-Viagra users showing up at the same San Francisco STD
clinic had entertained during the same time period: 3.5
- ratio
of gay men receiving a diagnosis of syphilis after having used both
methamphetamine and Viagra in the previous four weeks, relative to gay
men receiving a diagnosis of syphilis who have used neither drug in
the previous four weeks: 6:1
- ratio
of gay men engaged in an act of unprotected insertive anal sex, who
took Viagra, relative to gay men engaged in an act of unprotected insertive
anal sex, who had not taken Viagra: 6:1
- Year
Pfizer loses the patent on Viagra, and generic Viagra becomes legal
instead of being a scary Internet spam scam: 2013
- overall
percentage of men with ED for whom Viagra will work, if proper counseling
and instruction is provided: 80
- percentage
of men with ED and vascular disease for whom Viagra will work: 65
- percentage
of men with ED and complicated medical conditions for whom Viagra will
work: 50
- percentage
of men with ED caused by radiation treatment for prostate cancer, for
whom Viagra will work: 75
- percentage
of men with ED caused by surgery for prostatic cancer, who have had
both prostatic nerves saved, for whom Viagra will work: 45
- percentage
of men with ED caused by surgery for prostatic cancer, who have had
only one prostatic nerve saved, for whom Viagra will work: 25
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Uprima:
Just Can't Get No Respect
In the early 1990s,
while Viagra was mostly still a twinkle in drug-maker Pfizer's eye, three
researchers at Queen's University (Kingston, Ontario, Canada) went looking
to develop a Canadian ED drug. Doctors Jeremy Heaton, Michael Adams, and
Alvara Morales, along with a Chicago-based researcher named Ragab el Rashidy,
homed in on Uprima, chemical name apomorphine, a compound that had been
used to treat Parkinson's disease and to induce vomiting in drug-overdose
patients.
Before the advent
of Uprima, apomorphine has somewhat gone out of fashion in the medical
community. There are newer better treatments for Parkinson's, and emetics
have almost entirely gone out of use in emergency medicine. Apomorphine
-was- used at one time in the attempt to decondition alcholics (under
a doctor's supervision, take a shot of bourbon, get a shot of apomorphine,
and enjoy the violent vomiting that ensues...are you sure you want that
second drink?).
What led to apomorphine's
off-label revival as a ED drug stems from observations Montreal scientists
had made in the 1970s about dopamine's salutary effects on the behavior
of erectile tissue in the penis. Uprima aka apomorphine is a dopamine-receptor
agonist (dopamine metabolism is affected in Parkinson's, hence the drug's
therapeutic use there), meaning it targets and enhances the pathways and
receptors in the brain that release and are sensitive to dopamine. Uprima's
mechanism of causing erections therefore differs from that involved in
the Big Three ED drugs, which operate in localized fashion on the blood-chemicals
in the penis that control erections.
In fancy neurological
terms, Uprima reduces inhibatory signalling and increasing positive signalling.
By increasing production of dopamine, particularly in the portion of the
brain called the hypothalamus (which mediates all kinds of normal human
drives), Uprima sends better stronger signals down the spinal cord into
the genitals of ED sufferers, leading to hoped-for erections. It's another
case of mind over matter!
Interestingly, there
is some evidence to suggest that Uprima may work far better for women
than Viagra seems to. A Scottish study of women going through menopause
found that women given increasingly higher doses of the drug reported
increases in arousal, desire, and overall sexual satisfaction.
One theory about
why Uprima seems to work better for women than Viagra is that the limbic
system, the part of the brain tied to emotional responses, is packed with
dopamine receptors. Female sexual response is far more tied to cognitive
and emotional cues than male sexual response; increases in genital blood
flow by themselves will not, in women as it usually does in men, lead
to a reported subjective sense of increased desire and arousal. Because
Uprima's acts in the central nervous system, and not on localized blood
flow, making it a better fit with how women actually function as sexual
beings.
Available in 50
countries since 2000, Uprima is administered under the tongue, in part
to limit potential gastrointestinal side-effects (nausea and sex made
strange bedfellows). It takes effect in 17 minutes, and will work for
patients who have CVD, which would contraindicate use of the ED Big Three.
However, Uprima
may never become legal in the U.S.: TAP, a joint venture of U.S. pharmaceutical
giant Abbott Laboratories (Abbott Park, Ill) and the Japanese company
Takeda Industries (Tokyo, Japan), withdrew its new-drug application for
Uprima from the FDA because of the drug's unfortunate tendency to cause
fainting in some individuals. When the FDA learned that one test subject
fainted in his doctor's office and cracked his skull after taking the
drug and another, in -his- Uprima-induced faint, cracked his car up, TAP
made the decision that discretion is the better part of valor, and decided
not to attempt to legalize the drug in the U.S.
Cialis,
The Little -Yellow- Pill
In
the nine months after it appeared on the market in Europe and Australia
in 2003, Cialis snapped up 30 percent of the ED market, such that
1 million men had tried it: 18 percent of the ED prescriptions in
Spain and in the UK, and 30 percent in Germany. In fact, in Italy
and France, new prescriptions for ED by primary-care physicians
are now being written more often for Cialis than for Viagra.
By
the end of 2003, Cialis had given rise to $203 million in sales
worldwide, and a nickname, "le weekend", reflective of
the drug's efficacy of about 36 hours. Like Levitra, the drug became
legal in the U.S in November 2003 --- and within two months had
gained almost five percent of the U.S. ED prescription market.
Cialis
is marketed by Lilly ICOS, a joint venture between ICOS, a Puget
Sound company, and Eli Lilly, the pharmaceutical giant. It is manufactured
in Lilly's Puerto Rican factory. After 10 years and hundreds of
millions of dollars in development costs (typical for any new drug
which can meet the requisite regulatory and scientific challenges),
Cialis became the first marketable drug ICOS developed. Research
began on IC351 (what became Cialis) in 1993, with a patent being
granted in 1994. First clinical trials began in 1995.
ICOS
is a 14-year-old biotech startup which has had a higher than average
rate of failure for the drugs in general it has attempted to develop.
In 2002 it had eight experimental drugs it was testing; by 2004,
it had only one under development. Microsoft's Bill Gates owns 13
percent of the company (it's good to diversify!)
Cialis
has also acquired an interesting Eastern European spokesmodel. Janis
Naglis, a former mechanical engineer and former head of the Latvian
Privatization Agency, is chairman of the ruling Latvia's Way political
party and has been voted by Latvian women's magazines as one of
the most attractive men in Latvia.He is also -the- Latvian celebrity
endorser of Cialis. This makes him unique in the world, because
he is the only celebrity endorser of Cialis. Lily ICOS, in a departure
from the celebrity endorsement tactics of Levitra manufacturer Glaxo
Smith Kline/Bayer (using, for example, former star football coach
Mike Ditka) and Viagra manufacturer Pfizer (using, for example,
former senator Bob Dole, former soccer superstar Pele, former hockey
superstar Guy Lafleur, former Texas Rangers MVP Rafael Palmeiro,
current NASCAR driver Mark Martin) has a marketing campaign that
explicitly avoids celebrities and instead emphasizes intimacy, relaxation,
and connection between ordinary people.
Strangely,
Cialis has been illegally remarketed as a dietary supplement sold
over the counter to improve general alertness and stamina.
Folks
with the surname Cialis in Canada and the UK are considering suing
ICOS. No such lawsuits seem to be pending for people with surnames
Viagra and Levitra. |
The
6,000 Names of a Minor Deity
An assortment
of ways spammers spell and misspell "Viagra", as harvested between
August 2003 and April 2004. After all, according to "Library Journal",
(and librarians -do- know everything), "Viagra" was the most
common subject line in spam in 2003:
viagra, viagraa,
v1agra, wiaggra, v_i_a_g_r_a, v.i.a.g.r.a, v*i*a*g*r*a,
v-iagra. blue pill; blu pill; little blue pill, viagr@, vi agra, blue
passion, viag%ra, v^i^a^g^r^a, v/agra, /=v=i=a=g=r=a, v1agro, tiny blue
pill, v-1agra, v...i^g"*r+a..., viag%ra, v < i < a > g <
r > a, via -- gra, v!agra, /...v - iagra/, v.i.a^g.r.a, v'iag>ra,
vi)agra, vi..ag..ra.., viag#a, via.gra, V':I'A'G'R'A, via=gra, vriagra,
vi@gr@, v1agr1a, v-iag*ra v1agro, v1@gra v^i_a_g_r_a.., v**i*a**g*r**a,
V_I,A.G,R.A, V_I.A.G.R_A, via!gra, v&iagra, v(iagra!!, via!gra, v&iagra,
viagmra, v.1agr.a, via-gra, v[phi]agra, vi -agra, v^iagra, viabGra, vagrgra,
viakgra, ZViaqra, VU1aqGra, VWiagrCa, PViaqrah, Va1aqFra, VaiagrFa, 1ViaqraI,
viagram, viagrac, viagrOa, viagr2a, ViagTra, viagrua, viagMra, viagrFa,
viagrBra, viagRdra, viagrXFra, vIrGRA, Viagr, viagrbxa, viagjara, viagykra,
ViagOAra, v:gRa, viagrMMa, v:@gra, ViagVrNa, viagztra, viahrWga, v *i
* a *g *r *a * * *, vigra s, vlaGR@, vaigra, Via agra, v-ii-a=g-ra, VFiagra,
v!agra!, vi**agra!, v*i-a-g.r-a, vi@gr*@, v*i-a-g-r-a, ViagrTEA, ViagrJba,
Vi"agra, Viag#rHa, V.@GRa, viagdra, vi@gRa, v:agR@, viagr&a,
v;iagra
|
Animal
Brothers
One of
the more intriguing, if somewhat controversial, consequences of Viagra's
speedy rise to global drug superstardom are its links to the animal kingdom.
There is some evidence to suggest that the drug, because it is an anti-impotence
medication that works on blood chemistry and not on faith, has diminished
trafficking in parts of animals used as aphrodisiacs in folk and traditional
medicines, particularly in Asia.
Conservation
biologist Frank von Hippel at the University of Alaska, along with his
brother William von Hippel, psychology professor at the University of
South Wales, Australia, made a stir in 2002 thorugh their study suggesting
that Viagra has had some place in the reduction of sales of animal parts.
For example,
sales of Alaskan reindeer velvet, a traditional Chinese medicine (TCM)
thought to enhance potency, declined by 72 percent from 1997 to 1998,
a decline much greater than the decline in sales of reindeer meat during
the same period. Young Yoon, proprietor of the Oriental Shopping Center
(Anchorage, AK), was forced to drop the price of his pre-packaged sliced
deer horn by 50 percent between 1997 and 2002; U.S. sales of the TCM powered
red medicine Strong Man at a Philadelphia TCM apothecary also have not
been what they once were.
The sex
organs of Canadian harp and hooded seals, long a fine would-be potency-enhancing
export item to Asian markets, fell in price from approximately $100 a
pop to about $15 between 1998 and 2000. By 2002, there were rumors of
freezers full of unsold seal private parts (is freezer burn an issue here?).
And, in
an informal survey the von Hippel brothers made of Hong Kong apothecaries,
it appeared that prices for TCM virility cures had come down, suggesting
that these medicines now had some serious competition from the West. Sales
of Viagra immediately jumped 10 percent after travel restrictions for
mainland Chinese residents were lifted, allowing them to have easy access
to Hong Kong and its more Westernized markets. Because 90 percent of the
Viagra in mainland China is fake, and a prescription is only available
after a hospital visit, it's not surprising that Viagra may not yet have
had the impact environmentalists and animal lovers would like to have
had the harvesting of everything from sea-horses to black rhinocerii.
Whether
Viagra will truly have an impact on endangered species will always be
hard to determine, because trafficking in such critters is illegal internationally,
so there are no official statistics kept.
That being
said, Viagra has been used in direct -support- of endangered species.
Viagra has been given to the fewer than 30 remaining South China tigers,
in the hopes of improving their reproductive capacities. It has also been
given to Giant Pandas for the same reasons: in both cases, captive males
of these endangered species were not exhibiting sufficient sexual desire
to foster baby-making.
But pity
the poor grayhounds that course in Irish races: they are prohibited from
taking Viagra, on the rumored chance that it, like steroids, may give
them an unfair advantage at the track. |